SÃO PAULO, SÃO JOSÉ DOS CAMPOS, AND RIBEIRÃO PRETO: ON GOING TRAINING
To offer extremely high-level postgraduation courses in more than forty
fields of knowledge. To invest, through the Master's in Educational Technology
(locally mte), in ongoing development of faculty members with
professors classified as top managers in the selection made by Standard &
Poor's, one of the largest and most influential international agencies. To
provide modern, dynamic, and professional
infrastructure. To maintain
vigorous partnerships with major
companies and institutions in Brazil.
To have quality teaching activities and
research certified internationally.
These aspects have ensured success and recognition in the market for FAAP postgraduate
This recognition comes particularly from the people who are the very reason for
FAAP's existence: professionals who depend on the Institution's continuing education
project for their own careers. Continuous enhancement of products and services and the
effort to ensure constant customer satisfaction have been premises guiding postgraduate
Over 4,500 participants and 300 educators and consultants were involved in 2005.
Since its opening in 1981, there have been 2,300 courses attended by 55,000 students,
who have produced 3,100 graduation dissertations - important sources for professionals
and students to consult.
Surveys show satisfaction with quality of teaching. In 2000, 77.3 percent of students
rated FAAP's postgraduate courses as very good or great. This index jumped to 91.4 percent
in 2004. This shows how students recognize and appreciate the services provided,
especially educational content.
In addition to the traditional postgraduate and refresher courses, FAAP offers differentiated
products for those who wish to enhance their knowledge and competences, and
strengthen their networks, which is key to the modern world.
In relation to teaching-learning-culture models, FAAP's Professional mba, its Advanced
Seminars in Business Administration and Knowledge, business training sessions, Luxury
Management and City Manager courses have become benchmarks for the continuing
education segment. The postgraduate department is also responsible for the mte program
for FAAP professors interested in deepening their knowledge in this area, to enhance
the process of developing teaching material in their discipline, diversify presentation
techniques, and explore all the resources of educational software. This is a long-term
internal training program for professors to learn and exchange experiences of new technologies
and ways of transmitting knowledge. This kind of contact was until very recently
something seen only in the professors'"Common Room"; now it takes place in the
mte classroom as a small community of practitioners constantly seeks leading edge technologies
for the teaching-learning process.
QUALITY RECOGNIZED INTERNATIONALLY
Another indicator of excellence for FAAP's postgraduate activities, products, and services
was renewal of its iso 9001 International Quality Management Certificate. The postgraduate
department has another four international certificates awarded by official institutions
for the recognition of quality: Germany's Deutsche Akkreditierungs-rat (dar);
FAAP center in São José dos Campos.
the us's Registrar Accreditation Board (rab); Holland's Raad voor Accreditatie (rva);
and the United Kingdom's Accreditation Service (ukas).
Students on FAAP postgraduate courses find all infrastructure required for the full
development of their potentialities: intelligent facilities equipped to offer the most advanced
learning techniques; and access to an integrated system of information and research
on the Internet.
Educational and cultural activities offered by FAAP (including postgraduate courses)
have been held at the Center for Excellence, a sophisticated space comprising an auditorium,
classrooms and study rooms, library, and videoconference facilities. The Center
for Excellence is located at Rua São Vicente de Paulo, 463, in the Higienópolis neighborhood,
and adds value to the traditional address of the Institution at Rua Alagoas, 903.
Over the years, the special conditions FAAP offers for developing continuing education
activities at postgraduation and specialization levels have enabled it to establish
partnerships with major corporations and top institutions in a wide range of fields of
work, including in other states around Brazil, with the aim of having its quality education
services available everywhere in the country.
Numerous postgraduation courses (many of them in advanced strategic administration
or mba) have been held for professionals and executives from organizations
such as Grupo Silvio Santos, Sistema Unimed, Brazilian Chevrolet Dealers Association
(locally Abrac), the Construction Industry Organization (locally Sinduscon), the
National Association of Building Material Merchants (locally Anamaco), Housing
Industry Organization (locally Secovi), the Army, and the Air Force Academy. Some
of the new challenges being tackled are the introduction of management tools such
as the Balanced Scorecard or Six Sigma and preparing entries for the National Quality
Award (locally pnq).
Over time, FAAP's postgraduation department has been playing a key role in training
competent leaders and developing business leadership, thanks to its use of innovative
educational methodologies and the work of its highly qualified and experienced
faculty members. That is why FAAP can take pride in being recognized as one
of the leading and most respected centers of excellence in postgraduation education
in Brazil and in contributing to the socioeconomic development of the country. However,
realizing that certification alone does not guarantee quality courses, the Institution
has associated the question of the business culture to the educational project.
Professors are also market professionals focused on all new developments. They have
an understanding of the dynamics and needs of the business world, so they work
proactively to have courses cover not only what it needs today, but also what it will
need in the near future.
Qualimetria (review) reports that "FAAP's initiative of encouraging its professors to contribute
to intellectual production is now materializing in the effort currently undertaken by
professors in a constant quest to improve teaching-learning processes in the field of continuing
education now focused on professional specialization [.]. The experience of the
postgraduation teaching team has been recorded in works of reference accessible to students
and the external public and fully attuned to the needs of the different areas of knowledge
in the courses. They are: Strategic Marketing; Promotional Marketing; Retailing and
Customers; Mathematics for Entrepreneurs; International Controller; In Search of Business
Excellence; Writing a Thesis; The Art of Selling Ideas; The Retail Market for Building Materials
in Brazil; and Potentializing Your Creativity. By the end of 2006, FAAP is hoping to
reach its target of having one hundred different books published by its professors."
SÃO JOSÉ DOS CAMPOS AND RIBEIRÃO PRETO:
FAAP EXPANDING BEYOND THE SÃO PAULO CAMPUS
One aspect of being modern (or perhaps the expression should be "being current," or
"living in the future-present") is extending FAAP beyond the parent site with the new
campus in São José dos Campos, an industrial complex and university center for the
Paraíba Valley region's economic and technology powerhouse. The FAAP unit here has
twelve classrooms, a library, an exhibition room, auditorium, and parking lot. A postgraduation
section was set up too, with a career-planning seminar, as FAAP's first outside
the city of São Paulo. For over twelve years, FAAP held its courses in São José dos Campos
at hotels or on company premises. The new center will host several postgraduation
courses in fields such as business administration, business administration for architects
and engineers, marketing, human resources, business planning and control, mba in advanced
business management, training for entrepreneurs, and social responsibility, as
an obligatory subject for the Institution.
FAAP has another annex in Ribeirão Preto, a key city in the interior of the state of São
Paulo with about 500,000 inhabitants (three million in the region) and almost 60,000
university students. The Foundation has taught courses here since 1995, and now has
its own three-floor building for education, exhibitions, and cultural development (the habitual triad). "Entering a society through art and culture is an elegant and efficient
way to open the door for education," explains Victor Mirshawka.
Courses in Ribeirão Preto have certain differentials, such as postgraduation in
agribusiness, municipal administration, or retail marketing, or the mba in health management,
business administration in agribusiness or food companies, full hr, and global
marketing. There are extension courses in agribusiness (the mainstay of the region's
economy), training for entrepreneurs, creativity, and art history. After one year, the mba
courses were rated the best in the city.
FAAP sees Brazil as a whole as a vast field for expansion. Through a special arrangement
with a union, the National Workers Confederation (locally cnt), FAAP teaches a
logistics course in São Luís do Maranhão. With support from local partners, City Manager
courses have graduated over 2,000 in Cuiabá (mt), Ourinhos (sp), Resende (rj),
Belém (pa), São José do Rio Preto (sp), Santos (sp), São José dos Campos (sp), Cubatão
(sp), Itanhaém (sp), and São Paulo (sp). It has been in existence for ten years and consists
of 400 classroom hours aimed at training municipal managers with the technical
competence required to advise Brazilian mayors on the best way to manage their cities.
There have also been courses for Unimed throughout the state of São Paulo and for the
Brazilian Air Force and Army in Pirassununga and Campinas, respectively.
Gerente de Cidade [City Manager] is published by FAAP and has a large circulation
and readership. Subjects covered include not only the present and future of the megalopolises,
but also management of small cities, with interviews and notes on lectures,
news and analyses of significant conventions and seminars in the field of public administration.
The review takes up issues such as social responsibility, environmental
conservation, and electronic government, and analyzes the most effective municipal
policies from around the world.