Professor in Charge: Fernando Amed - firstname.lastname@example.org
The purpose of this seminar is to provide interested parties with the most recent approaches to Political Behavior that have established themselves as references in the performance of the different audiences that work in Social Networks. These new markers of behavior deserve the attention of Public Relations professionals.
Present the behavioral markers of the new public opinion present on social networks. Recognize the new ways of doing politics that are stimulated by affection, anger and resentment. Have different ways of recognizing the performance of public relations professionals in this context.
Expository classes with the support of multimedia (presentations, videos, internet)
Final presentation and analytical results of the channel.
Prof. Dr. Fernando Amed, Historian at USP's FFLCH, titular professor at Faap and at the Visual Arts course at University Center Belas Artes of São Paulo, author of academic articles and books including Thomas Sowel: the moral obligation to be skeptical, (2015), The Letters of Capistrano de Abreu: sociability and literary life in the Belle Epoque of Rio (2006). Researcher at Labô, Laboratory of Politics, Behavior and Media at Puc-SP.