Cover of the review
Qualimetria, published by FAAP, highlighting the involvement
of Architecture and Urbanism students in the 6th S„o Paulo International Biennial of Architecture and Design.
 

Fashion BA

1ST SEMESTER
Discipline
Name
Number of hours

5DM101

INTRODUCTION TO COMPUTER APPLIED RESEARCH METHODOLOGY

34

5DM102

DRAWING I

68

5DM103

HISTORY OF FASHION I

34

5DM104

HISTORY OF ART AND DESIGN I

34

5DM105

CREATIVITY AND INNOVATION

68

5DM106

THREE-DIMENSIONAL REPRESENTATION METHODS

68

5DM107

VISUAL LANGUAGE I

34

5DM108

DESIGN THEORY

34

5DM109

DESIGN PROJECT METHODOLOGY

34



2ND SEMESTER
Discipline
Name
Number of hours

5DM201

COMPUTER GRAPHICS I

68

5DM202

DRAWING II

68

5DM203

HISTORY OF FASHION II

34

5DM205

RESEARCH METHODOLOGY

34

5DM206

VISUAL LANGUAGE II

34

5DM207

TEXTILE DESIGN I

68

5DM208

TEXTILE TECHNOLOGY I

34

5DM209

APPLIED MATHEMATICS

34



3RD SEMESTER
Discipline
Name
Number of hours

5DM301

COMPUTER GRAPHICS II

34

5DM302

DRAWING III

68

5DM303

HISTORY OF FASHION III

34

5DM304

FASHION DESIGN I

68

5DM309

ESTHETICS AND PHILOSOPHY

34

5DM307

TEXTILE TECHNOLOGY II

34

5DM306

PATTERN CUTTING I

68

5DM308

TEXTILE DESIGN II

68

5DM305

FASHION ERGONOMICS

34

 

TOTAL

408



4TH SEMESTER
Discipline
Name
Number of hours

5DM401

COMPUTER GRAPHICS II

34

5DM402

DRAWING IV

68

5DM403

TEXTILE DESIGN III

68

5DM404

FASHION DESIGN II

68

5DM405

FASHION THEORY

68

5DM406

PATTERN CUTTING II

68

5DM407

TEXTILE TECHNOLOGY III

34

5DM408

FASHION CULTURE

34



5TH SEMESTER
Discipline
Name
Number of hours

5DM501

COMPUTER GRAPHICS IV

34

5DM502

COSTUME DESIGN

68

5DM503

FASHION DESIGN III

68

5DM507

MANAGEMENT AND ENTREPRENEURSHIP I

34

5DM505

PATTERN CUTTING III

68

5DM506

SERIGRAPHY

68

5DM508

SPECIAL TOPICS I

68

5DM504

SEMIOTICS

34



6TH SEMESTER
Discipline
Name
Number of hours

5DM601

COMPUTER GRAPHICS V

34

5DM602

FASHION DESIGN IV

68

5DM603

MANAGEMENT AND ETREPRENEURSHIP II

34

5DM604

PSYCHOLOGY

34

5DM605

SPECIAL TOPICS II

68

5DM606

PATTERN CUTTING IV

68

5DM608

FASHION ILLUSTRATION

68

5DM607

JEWELRY

68



7TH SEMESTER
Discipline
Name
Number of hours

5DM701

COMPUTER GRAPHICS VI

34

5DM702

COLLECTION PLANNING (CAPSTONE PROJECT)

68

5DM703

PHOTOGRAPHY

34

5DM704

SPECIAL TOPICS III

68

5DM705

GRAPHIC DESIGN

68

5DM707

VISUAL MERCHANDISING

68

5DM706

FASHION MARKETING

34



8TH SEMESTER
Discipline
Name
Number of hours

5DM801

COLLECTION DEVELOPMENT (CAPSTONE PROJECT)

136

5DM802

FASHION EDITING AND PRODUCTION

68

5DM803

FASHION PHOTOGRAPHY

68

5DM804

FASHION COMMUNICATION

34

5DM805

SUPERVISED INTERNSHIP (Brazilian citizens only)

120

 

FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF ARTS
INTRODUCTION TO COMPUTER APPLIED RESEARCH METHODOLOGY
Catalog code: 5DM101
Total Course Hours: 34
First Semester Course
SUMMARY
World Wide Web; Internet as an academic research source; Computer programs: Word, PowerPoint e Excel; Orientation and support to academic research processes. ABNT (Brazilian Technical Standards Association) Standards.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF ARTS
DRAWING I Catalog code: 5DM101
Total Course Hours: 68
First Semester Course
SUMMARY
Graphic representation of shapes, volumes, structures, textures and colours; Observational Drawing; Drawing processes exploring line; Drawing processes using masses for volume representation; Representation of the human figure, garments, objects, nature elements and their textures.

FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF ARTS
HISTORY OF FASHION I Catalog code: 5DM103
Total Course Hours: 34
First Semester Course
SUMMARY
Fashion dynamics through the historical timeline; Comprehension of costume main characteristics and mechanisms of diverse civilizations. Occidental costume and fashion evolution, from Pre-History to French Revolution.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF ARTS
HISTORY OF ART AND DESIGN I Catalog code: 5DM103
Total Course Hours: 34
First Semester Course
SUMMARY
Art as a channel of expression of diverse cultures and societies; Art Manifestation in Design, Architecture, Fine Arts and Clothing. Artistic practice, habits and manifestations in the Ancient World, Medieval Europe and Modern Age.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
CREATIVITY AND INNOVATION Catalog code: 5DM104
Total Course Hours: 68
First Semester Course
SUMMARY
Creativity definition and dimensions; Tools and techniques for creative potential development; Business and Creativity; Characteristics of the creative behaviour; Creativity and Change; Creative processes.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
THREE-DIMENSIONAL REPRESENTATION METHODS
Catalog code: 5DM105

Total Course Hours: 68
First Semester Course
SUMMARY
Development of personal perception capacity; Three-dimensional analysis of shape, volume, structure, colours and textures, and their relations with space.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
VISUAL LANGUAGE I Catalog code: 5DM106
Total Course Hours: 34
First Semester Course
SUMMARY
Colour theory; Colour nature and structure; Chromatic compositions; Colour properties.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
DESIGN THEORY Catalog code: 5DM107
Total Course Hours: 34
First Semester Course
SUMMARY
Design concepts; Historical origins and evolution of design in the world and in Brazil; Associated terminology approach and its application in the design field; Correlation between products form and function.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
DESIGN THEORY Catalog code: 5DM108
Total Course Hours: 34
First Semester Course
SUMMARY
Design concepts; Historical origins and evolution of design in the world and in Brazil; Associated terminology approach and its application in the design field; Correlation between products form and function.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
DESIGN PROJECT METHODOLOGY Catalog code: 5DM109
Total Course Hours: 34
First Semester Course
SUMMARY
Project planning and development; Design System; Needs identification process; Data collection and analysis methods. Creative processes; Identification of projectís material and instrumental resources.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
COMPUTER GRAPHICS I Catalog code: 5DM201
Total Course Hours: 68
Second Semester Course
SUMMARY
Vector and raster graphics relations; Raster images properties, data structure and manipulation; Adobe Photoshop. Resolution and digital image quality; Vector images properties, data structure and editing; Corel Draw.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
DRAWING II Catalog code: 5DM202
Total Course Hours: 68
Second Semester Course
SUMMARY
Graphic representation of the female figure; Fashion sketches creation; Colouring techniques; Volumes and texture representation in garments, accessories and fashion objects; Technical drawing for garments and accessories.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
HISTORY OF FASHION II Catalog code: 5DM203
Total Course Hours: 34
Second Semester Course
SUMMARY
Fashion Dynamics through the historical timeline; Comprehension of costume main characteristics and mechanisms of diverse civilizations. Occidental costume and fashion evolution, from French Revolution to the present time.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
RESEARCH METHODOLOGY Catalog code: 5DM205
Total Course Hours: 34
Second Semester Course
SUMMARY
Scientific work structure; Academic paper standards; Writing and graphic techniques, oral presentation; Critical Review; Abstract; Index; Text and image organization; Research and its application in fashion and general culture; Bibliographic format for references; Reading and text interpretation; Personal statement writing and quoting.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
HISTORY OF ART AND DESIGN II Catalog code: 5DM204
Total Course Hours: 34
Second Semester Course
SUMMARY
Art and the industrial society; Artistic manifestations during the Industrial Revolution and Modernism; Art and Fashion Design in the 20th and 21st centuries.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
VISUAL LANGUAGE II Catalog code: 5DM206
Total Course Hours: 34
Second Semester Course  
SUMMARY
Visual perception process and development; Colour palette production and development; Colour composition and harmony.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
TEXTILE DESIGN I Catalog code: 5DM207
Total Course Hours: 68
Second Semester Course
SUMMARY
Historical view of textiles and printing in diverse cultures; Introduction to textile design; Relationship amongst project, product and production; Creation and composition as aesthetics effects in patterns and printing. Stamp and stencil making. Basic dyeing techniques.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
TEXTILE TECHNOLOGY I Catalog code: 5DM208
Total Course Hours: 34
Second Semester Course
SUMMARY
Textile fibres sources and production; Textile fibres properties; Yarn types and production; Yarn characteristics; Fabric types; Woven fabric characteristics; Woven fabric manufacturing process; Fundamental group of fabrics; Fabric archive.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
APPLIED MATHEMATICS Catalog code: 5DM209
Total Course Hours: 34
Second Semester Course
SUMMARY
Introduction to applied mathematics. Coefficient. Proportion. Cross-multiplication. Area, volume and density calculation and units conversion. Concepts of linear and quadratic functions with Economics and Management applications. Financial mathematics concepts.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
COMPUTER GRAPHICS II Catalog code: 5DM301
Total Course Hours: 34
Third Semester Course
SUMMARY
Fashion design in the digital environment. Illustration techniques; Garment flats creation and construction; Corel Draw.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
DRAWING III Catalog code: 5DM302
Total Course Hours:68
Third Semester Course
SUMMARY
Graphic representation of the male figure; female and male child and teen figures; Fashion sketches creation; Colour graphic techniques, Volume, fabric behaviour and textures representation in garments, accessories and fashion objects; Technical drawing; Garments and accessories technical design sheets construction.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
FASHION HISTORY III Catalog code: 5DM303
Total Course Hours: 34
Third Semester Course
SUMMARY
Clothing industrialization process; Design concepts relating form and function to aesthetics values; Textile and clothing industry evolution; Mass production and technology; Brazilian design and ethnic influences; Brazilian fashion and design industry related to Culture, History, Art, Society and Economy; National identity within the global context.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
FASHION DESIGN I Catalog code: 5DM304
Total Course Hours: 68
Third Semester Course
SUMMARY
Creative capacity development; Creation processes; Fashion Collection; Fashion and behaviour relation analysis; Individual knowledge and experience recovery and improvement; Image and material archives recovery and formation; National and international fashion research.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
ESTHETICS  AND PHILOSOPHY Catalog code: 5DM309
Total Course Hours: 34
Third Semester Course
SUMMARY
Different dimensions of human thinking, acting and making; Ethics and philosophy relations; Philosophical truth and aesthetics truth; Different Art theories; Relationship amongst creator, production and consumption.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
TEXTILE TECHNOLOGY II Catalog code: 5DM307
Total Course Hours: 34
Third Semester Course
SUMMARY
Knitted fabrics manufacturing processes; Wrap knitting; Weft knitting; Knitted fabrics characteristics; Non-woven fabric definition and construction; Non-woven fabric characteristics and applications; Textile material finishing and processing; Processing flow; Processing types; Printing.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
PATTERN CUTTING I Catalog code: 5DM306
Total Course Hours: 68
Third Semester Course
SUMMARY
Fashion terminology; Recognition and execution of basic fashion block patterns for the lower body (skirts) and for the upper body (bodices); Pattern cutting basic knowledge; Production of the garments developed in class; Garments language and technical representation.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
TEXTILE DESIGN II Catalog code: 5DM308
Total Course Hours: 68
Third Semester Course
SUMMARY
Creation and development; Textile projects of patterns and repeats; Creation and research phases of pattern production processes; Technical and merchandizing knowledge.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
FASHION ERGONOMICS Catalog code: 5DM305
Total Course Hours: 34
Third Semester Course
SUMMARY
Clothing Size System; Anatomy, Body Structure: functioning, movements and postures; Static and dynamic anthropometry; Anthropometric Standards and different physical types; Children and old-aged; Relation between the human body and the manufactured garments; Analysis of materials; Accessories, safety and comfort of use.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO

SCHOOL OF THE ARTS
COMPUTER GRAPHICS III
Catalog code: 5DM401
Total Course Hours: 34
Fourth Semester Course
SUMMARY
Textiles computer aided design; Pattern project; Corel Draw and Adobe Photoshop; Digital imagery production for patterns and repeats; Technical resources for pattern scaling; pattern placement on garments and motif composition.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
DRAWING IV
Catalog code: 5DM402
Total Course Hours: 68
Fourth Semester Course
SUMMARY
Graphic representation of the male figure; female and male children and teen figures; Fashion sketches creation; Personal style and identity development; Graphic techniques for garment flats; Garments, garment details, accessories and fashion objects construction and representation; Technical drawing; Garments and accessories technical design sheets construction.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
TEXTILE DESIGN III Catalog code: 5DM403
Total Course Hours: 68
Fourth Semester Course
SUMMARY
Fashion textiles creation; Textile projects suitable for the diverse repeats production methods; Textile design for diverse female and male garments, accessories and interiors; Trends research and collection development; Digital language in textile design; Textile design in contemporary fashion. Dyeing.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
FASHION DESIGN II Catalog code: 5DM404
Total Course Hours: 68
Fourth Semester Course
SUMMARY
Relationship between Fashion and Behaviour and Fashion and Contemporariness; Creation processes concepts and principles for collection development; Fashion segments; Consumer markets; Individual knowledge and experience recovery and improvement; Image and material archives recovery and formation.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
FASHION THEORY Catalog code: 5DM405
Total Course Hours: 34
Fourth Semester Course
SUMMARY
Historical and social perspective of Fashion; Relationship between fashion and the modern society and fashion and the contemporary society; Consumption relations as identity expression.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
PATTERN CUTTING II Catalog code: 5DM406
Total Course Hours: 68
Fourth Semester Course
SUMMARY
Block patterns for shirts, trousers and dresses; Pattern cutting and garment assembly; Fabric behaviour; Knitted fabric garments construction; Garment language and technical representation; Productís technical design sheet.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
TEXTILE TECHNOLOGY III Catalog code: 5DM407
Total Course Hours: 34
Fourth Semester Course
SUMMARY
Textile applications needs. Textile applications functions. Textile materials development. Textile surfaces development. Functional materials development.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
FASHION CULTURE Catalog code: 5DM408
Total Course Hours: 34
Fourth Semester Course
SUMMARY
Social concepts from the 19th century to the present time; Social concepts applied to fashion and their correlation from the 19th century to the present time; Fashion concretion and legitimization as an urban-industrial society phenomenon; African influences in fashion culture; Connections, relations and reflections about the Contemporary Fashion mechanisms.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
COMPUTER GRAPHICS IV Catalog code: 5DM501
Total Course Hours: 34
Fifth Semester Course
SUMMARY
Painting techniques; Digital collage and image treatment; Adobe Photoshop and Corel Draw; Fashion illustration and sketches completion; Vector and raster graphics relations, software tools. Colour behaviour in the digital environment.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
COSTUME DESIGN Catalog Code: 5DM502
Total Course Hours: 68
Fifth Semester Course
SUMMARY
Costume design as an element of scenic signification; Costume design and performance; Costume design and character building for theatre, cinema and TV.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
FASHION DESIGN III Catalog Code: 5DM503
Total Course Hours: 68
Fifth Semester Course
SUMMARY
Fashion Design Project; Collection planning and development process; Perception of individual creative style of the future professional; Analysis of fashion design based on the relationship between fashion and behaviour; Design concepts and their relation to fashion creation; Contemporary Fashion; Fashion and the market.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
MANAGEMENT AND ENTREPRENEURSHIP I Catalog Code: 5DM507
Total Course Hours: 34
Fifth Semester Course
SUMMARY
Organizational structures; Organizational culture; Power in the organizations; Organizational change process; Organizational behaviour; Organizational functions: Production, Human Resources, Financial Management, Marketing and Franchising.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
PATTERN CUTTING III Catalog Code: 5DM505
Total Course Hours: 68
Fifth Semester Course
SUMMARY
Pattern cutting and draping; Technical solution for the complexities in the creation process.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
SERIGRAPHY Catalog Code: 5DM506
Total Course Hours: 68
Fifth Semester Course
SUMMARY
Graphic process techniques and practical application in the textile field; Screen printing production processes; Language and aesthetic effects in serigraphy; Textile products creation and manufacturing.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
SPECIAL TOPICS I Catalog Code: 5DM508
Total Course Hours: 68
Fifth Semester Course
SUMMARY
Independent, transdisciplinary and optional studies and professional update practice.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
SEMIOTICS (PORTFOLIO)
Catalog Code: 5DM504
Total Course Hours: 34
Fifth Semester Course
SUMMARY
Communication, Information and Semiotics areas related issues, focusing on the Fashion universe and its relations with the body; Processes of meaning creation and production; Analysis of editorial creation and production.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
COMPUTER GRAPHICS V Catalog Code: 5DM601
Total Course Hours: 30
Sixth Semester Course
SUMMARY
Fashion Design Project; Collection planning and development process; Self identity and individuality investigation and recognition in the works developed throughout the course; Language identification; Fashion design as language and self expression.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
FASHION DESIGN IV Catalog Code: 5DM602
Total Course Hours: 34
Sixth Semester Course
SUMMARY
Fashion Design Project; Collection planning and development process; Self identity and individuality investigation and recognition in the works developed throughout the course; Language identification; Fashion design as language and self expression.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
MANAGEMENT AND ENTREPRENEURSHIP II Catalog Code: 5DM603
Total Course Hours: 68
Sixth Semester Course
SUMMARY
Types of foundations: shallow and deep
COURSE OBJECTIVES
Entrepreneurial process; Entrepreneurial abilities and competences development; Working capital management; Pricing system; Analysis of the business economic-financial viability; Business plan.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
PSYCHOLOGY Catalog Code: 5DM604
Total Course Hours: 34
Sixth Semester Course
SUMMARY
Introduction to psychology approaches; Intervenient variables on user behaviour; Choice behaviour determinant factors; Fashion as a behavioural product; Social expression and interaction.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
SPECIAL TOPICS IICatalog Code: 5DM605
Total Course Hours: 68
Sixth Semester Course
SUMMARY
Independent, transdisciplinary and optional studies and professional update practice.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
PATTERN CUTTING IV Catalog Code: 5DM606
Total Course Hours: 68
Sixth Semester Course
SUMMARY
Draping (modelling); Three-dimensional pattern creation techniques; Pattern manipulation for more complex creations; Fabric behaviour adequacy in garment manufacturing; Clothing industry application.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
FASHION ILLUSTRATION Catalog Code: 5DM608
Total Course Hours: 68
Sixth Semester Course
SUMMARY
Types of illustration media, material and techniques for fashion sketches; Tonal variation perception; Technique selection and adequacy to different materials; Applied Colour Theory; Analysis of fashion illustratorsí references.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
JEWELLERY

Catalog Code: 5DM607
Total Course Hours: 68
Sixth Semester Course
SUMMARY
Metal properties and characteristics; Language and technique applied to jewellery design; Metallic fashion accessories industrial production.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
COMPUTER GRAPHICS VI Catalog Code: 5DM701
Total Course Hours: 34
Sixth Semester Course
SUMMARY
Presentation techniques for printed and electronic media projects. Indesign program tools and objectives.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
COLLECTION PLANNING Catalog Code: 5DM702
Total Course Hours: 68
Sixth Semester Course
SUMMARY
Fashion creation and the relation between fashion and behaviour; Fashion creation and the market; Collection planning. Collection research and creation; Fashion segment and target market research. Work chronogram and organization; Final Project development.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
PHOTOGRAPHY Catalog Code: 5DM703
Total Course Hours: 34
Sixth Semester Course
SUMMARY
Photographic record techniques; Camera and accessories operation; Camera technical features; Natural lighting; Photographic films: black and white and colour. Introduction to digital photography.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
SPECIAL TOPICS III Catalog Code: 5DM704
Total Course Hours: 68
Seventh Semester Course
SUMMARY
Independent, transdisciplinary and optional studies and professional update practice.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
GRAPHIC DESIGN Catalog Code: 5DM705
Total Course Hours: 68
Seventh Semester Course
SUMMARY
Project evaluation; Project methodology; Colour and shape semantic codes; Graphic signs application; Project development applied to Fashion.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
FASHION MARKETING Catalog Code: 5DM706
Total Course Hours: 34
Seventh Semester Course
SUMMARY
Marketing principles. Product components: design, materials and brand. Communication components; Pricing strategy; Distribution and segmented positioning in the fashion market.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
VISUAL MERCHANDISING Catalog Code: 5DM707
Total Course Hours: 68
Seventh Semester Course
SUMMARY
Visual merchandising in the fashion market; Market Share; Fashion retail evolution; Visual Merchandising components; Retail outlet; Brand identity and consumer profile; Retail outlet visual communication; Window display as an alternative media;

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
COLLECTION DEVELOPMENT. (Final Project) Catalog Code: 5DM801
Total Course Hours: 136
Eighth Semester Course
SUMMARY
Self identity and individuality developed in the works throughout the course. Language identification in the production of creative work; Analysis of the acquired individual knowledge and experience; Creation project studies and analysis for the Final Project development.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
FASHION EDITING AND STYLING Catalog Code: 5DM802
Total Course Hours: 68
Eighth Semester Course
SUMMARY
Fashion styling theory and practice; Theory applied to practice; Photographic image, video, cinema and catwalk composition critiques and aesthetics. Image editing; Analysis of the diverse media.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
FASHION PHOTOGRAPHY Catalog Code: 5DM803
Total Course Hours: 68
Eighth Semester Course
SUMMARY
Fashion photography and the photographic creation concept; Fashion photography analysis; Applied fashion photography; Fashion aesthetic vision. Fashion photoshoot planning and execution.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF THE ARTS
FASHION COMMUNICATION Catalog Code: 5DM804
Total Course Hours: 34
Eighth Semester Course
SUMMARY
Fashion Journalism theory and practice; Printed and electronic media journalism by public relation and press agencies; The fashion press trajectory; Media and editorial segmentation - the relation with different ethnic and social groups; Fashion development through the press.

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