Cover of the School of Communication's review,
facom, published twice a
year since 1994.
 

PUBLIC RELATIONS

“Please note that the Public Relations Course is changing. As of the first term of 2011 (February-June) the 1st to the 5th Semester disciplines are part of the new program and the 6th to the 8th semester subjects are part of the previous program. ”

1ST SEMESTER

Discipline

Name

Number of hours

4HU160

IMAGE ANALYSIS I

36

4HU161

CULTURAL ANTHROPOLOGY

36

4HU162

CREATIVITY

36

4HU163

PHOTOGRAPHY I

36

4HU164

ART HISTORY I

72

4HU165

WRITING FOR FILM I

36

4HU166

PORTUGUESE LANGUAGE I

36

4RP160

SOCIOLOGY

72

4RP161

THEORY OF COMMUNICATION I

36

4RP162

THEORY OF TARGETED COMMUNICATION IN PUBLIC RELATIONS

36



2ND SEMESTER

Discipline

Name

Number of hours

4HU260

MARKET AND COMMUNICATION

36

4HU261

HISTORY OF ART II

36

4HU262

IMAGE ANALYSIS II

36

4HU263

PORTUGUESE II

36

4HU264

COMMUNICATION THEORY II

36

4HU265

COMMUNICATION SOCIOLOGY

36

4HU266

CULTURAL STUDIES

36

4RP260

MEDIA INFORMATION MANAGEMENT

36

4RP261

MARKETING FUNDAMENTALS

36



3RD SEMESTER

Discipline

Name

Number of hours

4HU360

EPISTEMOLOGY IN SOCIAL COMMUNICATION

36

4HU361

PHILOSOPHY

36

4HU362

ESTHETICS

36

4HU363

PORTUGUESE III

36

4HU364

COMMUNICATION THEORY III

36

4RP360

EVENT, CEREMONY AND PROTOCOL PLANNING

36

4RP361

STATISTICS

36

4RP362

PUBLIC RELATIONS MARKETING

36

4RP363

ORGANIZATIONAL AFFAIRS AND SUSTAINABILITY

36

4RP364

PUBLIC RELATIONS LEGISLATION

36

 

4TH SEMESTER
Discipline
Name
Number of hours

4HU460

LITERATURE AND DRAMATURGY

36

4HU461

COMMUNICATION PHILOSOPHY

36

4HU462

CULTURAL POLITICS AND MEDIA

36

4HU463

COMMUNICATION AND HYPERMEDIA

36

4HU464

PSYCHOLOGY

36

4RP460

EVENTS, CEREMONIAL AND PROTOCOL PRODUCTION

36

4RP461

PUBLIC RELATIONS RESEARCH I

36

4RP462

CUSTOMER SERVICE

36

4RP463

PRESS OFFICE

36

4RP464

INTERNATIONAL PUBLIC RELATIONS

36

 

5TH SEMESTER

Discipline

Name

Number of hours

4HU560

COMPARED COMMUNICATION

36

4HU561

INTERNATIONAL GEOPOLITICS

36

4HU562

BRAZILIAN SOCIAL THEORIES

36

4HU563

COMMUNICATION PSYCHOLOGY

36

4RP560

CRISES MANAGEMENT

36

4RP561

PUBLIC RELATIONS RESEARCH II

36

4RP562

ORGANIZATIONAL CULTURE AND HUMAN CAPITAL

36

4RP563

CORPORATIVE JOURNALISM

36

4RP564

MEDIA PLANNING

36

4RP565

CORPORATIVE CONTENT PRODUCTION

36

 

6TH SEMESTER

Discipline

Name

Number of hours

4RP654

MANAGEMENT IN PUBLIC RELATIONS III

36

4BA650

COMPARATIVE COMMUNICATION II

36

4RP650

PROFESSIONAL ETHICS IN PUBLIC RELATIONS

36

4RP653

PORTUGUESE LANGUAGE VI – AUDIOVISUAL MEDIA

36

4RP655

MEDIA II

36

4RP652

STRATEGIC PLANNING – BUSINESS COMMUNICATION

72

4RP651

VIDEO MAKING IN PUBLIC RELATIONS

72

4BA651

SYSTEMS OF COMMUNICATION

36

 

7TH SEMESTER

Discipline

Name

Number of hours

4RP754

MANAGEMENT IN PUBLIC RELATIONS IV

72

4RP753

PORTUGUESE LANGUAGE VII – PROJECT PRESENTATION

36

4RP751

RESEARCH IN PUBLIC RELATIONS IV

72

4RP752

PUBLIC RELATIONS PLANNING

144

4RP750

TARGETED COMMUNICATION V - EMERGENCIES

36




8TH SEMESTER

Discipline

Name

Number of hours

4RP851

CRITICAL ANALYSIS – UNDERGRADUATE PROJECT

36

4RP852

PLANNING - PROJECT

144

4RP850

GRAPHIC DESIGN PRODUCTION – UNDERGRADUATE PROJECT

144






FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
ANTHROPOLOGY Catalog Code 4HU160
Total Course Hours: 36
First Semester Course
SUMMARY
Representation systems. Symbolic Systems. Ethnocentrism. Symbolic systems in both the world and Brazilian realities.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
HISTORY OF ART I Catalog Code 4HU161
Total Course Hours: 36
First Semester Course
SUMMARY
Art as a social expression through historic events. Modern and contemporary art trends. Brazilian art trends.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
IMAGE ANALYSIS I Catalog Code 4HU162
Total Course Hours: 36
First Semester Course
SUMMARY
Image theories. Concepts for the visual speech analysis. Building the visual speech.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
PORTUGUESE I Catalog Code 4HU163
Total Course Hours: 36
First Semester Course
SUMMARY
Verbal communication process (oral and writing). Formal Portuguese language patterns. Literature in Portuguese language.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
COMMUNICATION THEORY I Catalog Code 4HU164
Total Course Hours: 72
First Semester Course
SUMMARY
Communication and Semiotics. General Theory of Signs. Applied art, communication and technology.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
SOCIOLOGY Catalog Code 4HU165
Total Course Hours: 36
First Semester Course
SUMMARY
Classical Sociological Theories. Elements for the scientific analysis of society: Social Structure, Social Classes and Institutions and Social Changes.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
CREATIVITY Catalog Number 4HU166
Total Course Hours:  36
First Semester Course
SUMMARY
Creative techniques and procedures. Use of the potential individual creator. Applied creative processes.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
PUBLIC RELATIONS THEORIES AND PRACTICES
Catalog Code 4RP160
Total Course Hours: 72
First Semester Course
SUMMARY
The subject presents Public Relations as a strategic function, introducing the concepts, the theories and the history of Public Relations. The different publics of an organization. Public Relations as the administration of the communication in the institutional network. Entrepreneurship Culture.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
PUBLIC OPINION Catalog Code 4RP161
Total Course Hours: 36
First Semester Course
SUMMARY
Public opinion concept: origins and developments. Shaping elements in Public Opinion matters. Opinion Surveys. Relation between mass communication vehicles and Public Relations during institutional crises.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
MANAGEMENT AND ENTREPRENEURSHIP I
Catalog Code 4RP162
Total Course Hours: 36
First Semester Course
SUMMARY
Basic management concepts. Planning, organization, management and administrative control. Relations between organizational actions and technologic tools.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
MARKET AND COMMUNICATION Catalog Code 4HU260
Total Course Hours: 36
Second Semester Course
SUMMARY
Market as a structural reality of society and advanced capitalism. The impact of its reality in social communication. Communication as a product. Supply and demand sophistication. Market technologies in communication.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
HISTORY OF ART II Catalog Code 4HU261
Total Course Hours: 36
Second Semester Course
SUMMARY
Art as social expression through historic events and esthetic ruptures. Contemporary art trends and Brazilian art perspectives.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
IMAGE ANALYSIS II Catalog Code 4HU262
Total Course Hours: 36
Second Semester Course
SUMMARY
Image theories. Building the visual speech. Case analysis.

 [top]

FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
PORTUGUESE II Catalog Code 4HU263
Total Course Hours: 36
Second Semester Course
SUMMARY
Formal Portuguese language patterns. National Literature. The language in the mass communication.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
COMMUNICATION THEORY II Catalog Code 4HU264
Total Course Hours: 36
Second Semester Course
SUMMARY
Communication and Semiotics. The poetical out of the poem. Applied art, communication and technology.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
COMMUNICATION SOCIOLOGY Catalog Code 4HU265
Total Course Hours: 36
Second Semester Course
SUMMARY
Sociological theories of communication. Elements for the analysis of the communication phenomenon. The symbolic universe of societies.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
CULTURAL STUDIES Catalog Code 4HU266
Total Course Hours: 36
Second Semester Course
SUMMARY
The subject aims at the discussion of the new role culture is playing today, its projection in the medias, its role defining individual and collective identities and articulating through different social spheres.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
MEDIA INFORMATION MANAGEMENT Catalog Code 4RP260
Total Course Hours:  36
Second Semester Course
SUMMARY
Historic processes of the fast growth and proliferation of institutions and means of global and mass communication; the importance of segmentation. The four areas of regular media: press, electronic, interactive and extensive. The use and the editorial exploration of the means of communication. Establishing the Public Relations and Advertising Professional specifications and possibilities of integrating both areas.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
MARKETING FUNDAMENTALS – COMMUNICATION VEHICLES
Catalog Code 4RP261
Total Course Hours: 36
Second Semester Course
SUMMARY
Basic marketing concepts and its understanding as a business philosophy. Introduction to the marketing principles and the application in the organizational practices.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
EPISTEMOLOGY IN SOCIAL COMMUNICATION Catalog Code 4HU360
Total Course Hours: 36
Third Semester Course
SUMMARY
Communication as a specific Field of study: contextualization, interdisciplinary contribution and the paradigms in the process of acquisition. Communication studies methodologies, research projects elaboration. Different ways of collecting and analyzing data for the research in communication.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
PHILOSOPHY Catalog Code 4HU361
Total Course Hours: 36
Third Semester Course
SUMMARY
Analysis of the great Idea systems in the historical and conceptual points with emphasis on the main chains of contemporary thought.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
ESTHETICS Catalog Code 4HU362
Total Course Hours: 36
Third Semester Course
SUMMARY
Esthetics Classical Theories. Esthetic phenomenon and mass culture. Esthetic interpretations of the industrial culture. Elements for the esthetic analysis.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
PORTUGUESE III Catalog Code 4HU363
Total Course Hours: 36
Third Semester Course
SUMMARY
Uses of Portuguese language in mass communication. Elements for the speech analysis. Linguistics.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
COMMUNICATION THEORY III Catalog Code 4HU364
Total Course Hours: 36
Third Semester Course
SUMMARY
The different approaches of the communication process. Different control and manipulation mechanisms in using of the means of communication.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
EVENT, CEREMONY AND PROTOCOL PLANNING
Catalog Code 4RP360

Total Course Hours: 36
Third Semester Course
SUMMARY
Events as a tool of Public Relations. Planning and organizing, tactic and strategic aspects in pulling events and organizations together. Events as a product and service.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
STATISTICS Catalog Code 4RP361
Total Course Hours: 36
Third Semester Course
SUMMARY
Statistical concepts: frequency distribution and graphic representation. Average, Dispersion, Asymmetry and Kurtosis measurements. Establishing relations between statistical objectives and tools.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
PUBLIC RELATIONS MARKETING Catalog Code 4RP362
Total Course Hours: 36
Third Semester Course
SUMMARY
Gathering the Marketing and the Public Relations concepts and their applicability in the organizational environment. Public Relations market strategies.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
ORGANIZATIONAL AFFAIRS AND SUSTAINABILITY
Catalog Code 4RP363
Total Course Hours: 36
Third Semester Course
SUMMARY
Understanding the Government and its complex institution chain. Public Organizationsí relations with the many segments of society. National politics and environmental responsibility for sustainability analysis.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
PUBLIC RELATIONS LEGISLATION Catalog Code 4RP364
Total Course Hours: 36
Third Semester Course
SUMMARY
General Theory of Law. Ethics, morals and the Law. The legal aspects of the development of Public Relations

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
CULTURAL POLITICS AND MEDIA Catalog Code 4HU462
Total Course Hours: 36
Fourth Semester Course
SUMMARY
Relation between politics and culture, highlighting its antinomies and attunements in the social historical context of ideas, arts and communications.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
COMMUNICATION PHILOSOPHY Catalog Code 4HU461
Total Course Hours: 36
Fourth Semester Course
SUMMARY
The contemporary Men’s conditions analysis, emphasizing on moral, social, philosophic and communication aspects.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
LITERATURE AND DRAMATURGY Catalog Code 4HU460
Total Course Hours: 36
Fourth Semester Course
SUMMARY
Reading and analysis of literary texts. Theory of Genres. Literature and society. Literary texts’ principles of composition. Establishes a repertoire of the great classics of universal non-national literature, which’s objective is to present raw materials for both world comprehension (literature as hermeneutics and world critics) and literary critique practice.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
COMMUNICATION AND HYPERMEDIA Catalog Code 4HU463
Total Course Hours: 36
Fourth Semester Course
SUMMARY
Hypermedia language and the diversity of digital means. Concepts related to hypermedia. Development of virtual communities as well as social networks and its applicability in the communication field.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
PSYCHOLOGY Catalog Code 4HU464
Total Course Hours: 36
Fourth Semester Course
SUMMARY
Psychology’s elements and concepts that are susceptible to application in the Communications field.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
EVENTS, CEREMONIAL AND PROTOCOL PRODUCTION Catalog Code 4RP460
Total Course Hours: 36
Fourth Semester Course
SUMMARY
Professional practice executing events. Market opportunities. Evaluation methods and post-event analysis. Managing products and services and techniques of supplier evaluations. Budget management. Budget segment vision. Event market trends.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
CUSTOMER SERVICE Catalog Code 4RP462
Total Course Hours: 36
Fourth Semester Course
SUMMARY
The concept of consumer. Historic and current panorama of consumer’s profile. Administering Customer Service. Communication policies directed to products and services’ consumers.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
PUBLIC RELATIONS RESEARCH I Catalog Code 4RP461
Total Course Hours: 36
Fourth Semester Course
SUMMARY
The importance of research as a work tool for Public Relations. Basic concepts of marketing research, Public Relations, audit and quantitative methodology.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
PRESS OFFICE Catalog Code 4RP463
Total Course Hours: 36
Fourth Semester Course
SUMMARY
Concepts of release, briefing, press kit, clipping and other communication tools with the press. Media as a public opinion formation and dissemination channel. Adequate language for each mean of communication. Media training.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
INTERNATIONAL PUBLIC RELATIONS Catalog Code 4RP464
Total Course Hours: 36
Fourth Semester Course
SUMMARY
Understanding the international scenery in a historical perspective based on the globalization for business management. Public Relations in a global perspective. Communication mediation in different cultural contexts. Missions, ceremonials and protocol. Public and Private diplomacy.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
COMPARED COMMUNICATION
Catalog Code 4HU560
Total Course Hours: 36
Fifth Semester Course
SUMMARY
Communication and society. Languages and symbols. Esthetics and technology.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
INTERNATIONAL GEOPOLITICS
Catalog Code 4HU561
Total Course Hours: 36
Fifth Semester Course
SUMMARY
Space and Power. Conflicts, transformations and challenges of the contemporary world. Economy, society and culture identities towards globalization.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
BRAZILIAN SOCIAL THEORIES
Catalog Code 4HU562
Total Course Hours: 36
Fifth Semester Course
SUMMARY
Colonial Brazil. Development of Modern Brazil. Nation-State. National Identity. Sociological, historical and cultural analysis.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
COMMUNICATION PSYCHOLOGY
Catalog Code 4HU563
Total Course Hours: 36
Fifth Semester Course
SUMMARY
Psychological theories. Elements and concepts of psychology susceptible to application in the Communication field. Developing the receiver’s “imaginary” through the “Discursive Practices and Production of Senses” theory. Advertisement and consumer psychology.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
CRISES MANAGEMENT
Catalog Code 4RP560
Total Course Hours: 36
Fifth Semester Course
SUMMARY
Communication policies integrated on the development of strategies in overcoming and preventing organizational crises diagnosis. Emergency situations. Public image crises. Problems with specific publics.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
PUBLIC RELATIONS RESEARCH II
Catalog Code 4RP561
Total Course Hours: 36
Fifth Semester Course
SUMMARY
Opinion surveys on the Public Relations planning process. The importance of qualitative research when diagnosing and evaluating communication situations.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
ORGANIZATIONAL CULTURE AND HUMAN CAPITAL
Catalog Code 4RP562
Total Course Hours: 36
Fifth Semester Course
SUMMARY
Development of Public Relations market in time and space variety. Ensure the formation of a specialist ready for changes, company transformations, taking them to new processes, strategies and goals, working with people in an interdisciplinary view of the organization areas. Managing human resources, financial and material in Public Relations projects.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
CORPORATIVE JOURNALISM
Catalog Code 4RP563
Total Course Hours: 36
Fifth Semester Course
SUMMARY
History of Journalism. Differentiation between editorial and advertising space. Journalistic performance in the corporative environment. Language adequation when responding to different publics. Planning of organizational publications.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
MEDIA PLANNING
Catalog Code 4RP564
Total Course Hours: 36
Fifth Semester Course
SUMMARY
Basic concepts of media. Differences and characteristics of segmented media and mass media. Analysis of the different structures in electronic and digital medias. Media planning in the Marketing and Public Relations context. Media plan in institutional and corporative communication. Comprehension of the research and media planning optimizers.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
CORPORATIVE CONTENT PRODUCTION
Catalog Code 4RP565
Total Course Hours: 36
Fifth Semester Course
SUMMARY
Contribute to business evolution, allowing competitiveness and efficiency. Corporative communication trajectory. Corporative visual identity, organizational identity and corporate image. We will use the technologies involved in the convergence process and will, all in all, develop the Public Relations program for TV FAAP and electronic magazine.

 

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
MANAGEMENT IN PUBLIC RELATIONS 3 Catalog Code 4RP654
Total Course Hours: 36
Sixth Semester Course
SUMMARY
The development of the public relations market.
COURSE OBJECTIVES
This course studies the opportunities available for public relations professionals in the today’s world, stressing the need for public relations specialists in the field of strategic business planning. The course improves students’ knowledge of business communication planning by using new public relations tools and activities.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
COMPARATIVE COMMUNICATION 2 Catalog Code 4BA650
Total Course Hours: 36
Sixth Semester Course
SUMMARY
Communication and society; languages and symbols; aesthetics and technology; cultural policies.
COURSE OBJECTIVES
This course addresses modern communication (20th and 21st century), relating it to cultural policies in the area of sexual mores, scientific and technological innovation and modern and post-modern aesthetics.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
PROFESSIONAL ETHICS IN PUBLIC RELATIONS Catalog Code 4RP650
Total Course Hours: 36
Sixth Semester Course
SUMMARY
The basics of professional ethics in public relations; legality and legitimacy of projects.
COURSE OBJECTIVES
This course introduces students to communication in companies or institutions in general, addressing their main interests in different circumstances and cultures. Students will gain a deeper understanding of the basic rules of good professional conduct described in the code of ethics of their profession so that they can carry out their professional activities in a responsible manner.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
PORTUGUESE LANGUAGE 6 – AUDIOVISUAL MEDIA Catalog Code 4RP653
Total Course Hours: 36
Sixth Semester Course
SUMMARY
An analysis of the structural differences between electronic and digital media; how to combine these two types of media in public relations planning; research and project
COURSE OBJECTIVES
This course deals with the historical background of the audiovisual media, analyzing how they affect today’s society. The course covers the tools needed to carry out an audiovisual project, stressing the importance of written texts in the audiovisual media. Students will be prepared to analyze the media from an interdisciplinary perspective, identifying their features and functionality, and learning how to adapt content to purpose. Students will be introduced to the tools necessary for producing and writing videos and television programs and will learn to identify their characteristics and functionality. Students will receive the necessary preparation to produce videos and TV programs.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
MEDIA 2 Catalog Code 4RP655
Total Course Hours: 36
Sixth Semester Course
SUMMARY
Media in the context of marketing. The media plan in institutional and business communication.
COURSE OBJECTIVES
This course takes a practical approach to the effective way of using the available means, presenting the various types of media.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
STRATEGIC PLANNING – BUSINESS COMMUNICATION - Catalog Code 4RP652
Total Course Hours: 72
Sixth Semester Course
SUMMARY
Purpose, views and values in public relations planning.
COURSE OBJECTIVES
This course teaches students how to work on the different stages of communication planning using the tools available in management, marketing and public relations.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
VIDEO MAKING IN PUBLIC RELATIONS Catalog Code 4RP651
Total Course Hours: 72
Sixth Semester Course
SUMMARY
Using audiovisual resources; planning and making television programs; preparing scripts and interviews.
COURSE OBJECTIVES
This course covers the technical aspects of the production of television programs. Students will learn how to behave in front of a camera, how to conduct an interview and how to make a thorough analysis of a television program.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
SYSTEMS OF COMMUNICATION Catalog Code 4BA651
Total Course Hours: 36
Sixth Semester Course
SUMMARY
The systems of communication in relation to social, economic and political processes; the resistance to globalization and the repercussions of this phenomenon.
COURSE OBJECTIVES
The course addresses the psychological and social effects of globalized communication and the globalized economic system, i.e., the development of specific behavior which reveals the gradual processes of acceptance and resistance to the American way of life. 

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
MANAGEMENT IN PUBLIC RELATIONS 4 Catalog Code 4RP754
Total Course Hours: 72
Seventh Semester Course
SUMMARY
Scientific knowledge in public relations, information sources and theories for public relations planning.
COURSE OBJECTIVES
This course provides public relations students with the fundamentals required for the theoretical basis of their undergraduate project.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
PORTUGUESE LANGUAGE 7 – PROJECT PRESENTATION Catalog Code 4RP753
Total Course Hours: 36
Seventh Semester Course
SUMMARY
Business language: translating different company social, political and cultural aspects into business language.
COURSE OBJECTIVES
This course provides students with an overview of today’s socioeconomic and political environment to assist students in launching their undergraduate projects on the market.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
RESEARCH IN PUBLIC RELATIONS IV Catalog Code 4RP751
Total Course Hours: 72
Seventh Semester Course
SUMMARY
Research planning: data collection, analysis and consulting for clients.
COURSE OBJECTIVES
This course reviews research concepts so that students can apply this knowledge not only to their undergraduate project but also to all business communication projects in their professional lives.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
PUBLIC RELATIONS PLANNING Catalog Code 4RP752
Total Course Hours: 144
Seventh Semester Course
SUMMARY
Public relations planning and a company’s goals.
COURSE OBJECTIVES
This course introduces students to public relations agencies and integrated communication agencies. They will apply this information to their own projects, learning and reviewing concepts, and becoming more self-confident. Students will also have the opportunity to explore subjects and activities that may lead to many job possibilities.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
TARGETED COMMUNICATION 5 - EMERGENCIES
Catalog Code 4RP750
Total Course Hours: 36
Seventh Semester Course
SUMMARY
Applying integrated communication policies to the different audiences of an organization.
COURSE OBJECTIVES
This course teaches students how approach communication during company crises by resorting to press releases and other business communication with the aim of preserving or strengthening the company’s image.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
CRITICAL ANALYSIS – UNDERGRADUATE PROJECT Catalog Code 4RP851
Total Course Hours: 36
Eighth Semester Course
SUMMARY
The theory and insertion of communication planning in the political, economic and social contexts in which a company operates.
COURSE OBJECTIVES
This course provides students with the tools and mechanisms for evaluating partial and final results, creating different approaches to developing each idea. Students will gain systemic and scientific experience for their careers in management and communication strategy.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
PLANNING - PROJECT Catalog Code 4RP852
Total Course Hours: 180
Eighth Semester Course
SUMMARY
Collecting and organizing data; studying a company’s communicational and managerial aspects; creating proposals; setting deadlines for the implementation of measures and costs.
COURSE OBJECTIVES
This is the final course before students enter the professional market. The objective of the course is to finalize the high quality education that is expected from FAAP public relations graduates.

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FUNDAÇÃO ARMANDO ALVARES PENTEADO
SCHOOL OF COMMUNICATION
GRAPHIC DESIGN PRODUCTION – UNDERGRADUATE PROJECT Catalog Code 4RP850
Total Course Hours: 144
Eighth Semester Course
SUMMARY
Planning the graphic and audiovisual design of public relations projects.
COURSE OBJECTIVES
This course stresses the importance of constantly assessing visual communication and the context in which it is used, boosting students’ creativity. This course introduces students to the methodology of business projects while stressing the importance of projects for the business world in order to attract investments.

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